International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 13, Issue 7 (July 2026), Pages: 244-255

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 Original Research Paper

From policy support to market success: Public engagement as a key mechanism in strengthening China’s indigenous music industry

 Author(s): 

Dan Wu, Pattama Pasitpakakul *, Chaimongkhon Supromin

 Affiliation(s):

Faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand

 Full text

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 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0002-3657-3674

 Digital Object Identifier (DOI)

 
https://doi.org/10.21833/ijaas.2026.07.023

 Abstract

This study examines the structural determinants of indigenous music success in China using a quantitative approach based on cultural policy and creative industries frameworks. Focusing on Yibin City, Sichuan Province, it investigates how Cultural Policy Strength, Public Funding, and Media Coverage are associated with the Success of Indigenous Music in the Industry, with Public Engagement serving as a mediating mechanism. Data were collected from 360 respondents through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results provide moderate support for the proposed relationships, showing that cultural policy, funding, and media coverage are positively associated with industry outcomes both directly and indirectly through public engagement. Among the variables examined, Public Engagement has the strongest association with industry success, highlighting the importance of audience participation and sustained interaction in improving market visibility and performance. The mediation results suggest that structural support mechanisms are more effective when they promote meaningful public engagement with indigenous music rather than relying only on top-down interventions. Overall, the findings suggest that policy, funding, and media strategies should adopt more engagement-oriented approaches to improve the long-term visibility and sustainability of indigenous music in China, while recognizing that additional social and contextual factors may also influence these relationships.

 © 2026 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

Cultural policy, Indigenous music, Public engagement, Media coverage, Creative industries

 Article history

Received 16 March 2026, Received in revised form 3 July 2026, Accepted 1 August 2026

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

This study complied with ethical principles for research involving human participants. The study was reviewed by the Research Ethics Committee of Rajamangala University of Technology Thanyaburi and was granted exempt status due to the minimal-risk nature of the survey research. Informed consent was obtained from all participants before data collection, and all responses were kept anonymous and confidential and used for research purposes only. 

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

Wu D, Pasitpakakul P, and Supromin C (2026). From policy support to market success: Public engagement as a key mechanism in strengthening China’s indigenous music industry. International Journal of Advanced and Applied Sciences, 13(7): 244-255

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