International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 13, Issue 5 (May 2026), Pages: 145-156

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 Original Research Paper

Saudi companies’ approaches to environmental sustainability in the context of the Saudi Green Initiative: An assessment of organizational commitment

 Author(s): 

Asem Bin Hamad Alkahtani *

 Affiliation(s):

Department of Management Information Systems, College of Business Administration, University of Hail, Hail, Saudi Arabia

 Full text

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 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0003-0772-4186

 Digital Object Identifier (DOI)

 
https://doi.org/10.21833/ijaas.2026.05.014

 Abstract

This study examines the implementation of environmental sustainability strategies by Saudi companies within the framework of the Saudi Green Initiative. It explores the main factors influencing sustainability efforts, including organizational commitment, regulatory environmental influences, technological capabilities, and cultural values and norms. A quantitative research method was adopted using Structural Equation Modeling (SEM) to analyze data collected from 300 structured surveys distributed across different sectors in Saudi Arabia. The surveys assessed sustainability strategies in relation to the identified factors. SEM was used to investigate the relationships among variables and evaluate both direct and indirect effects. The analysis included model development, validation, and hypothesis testing to ensure reliable findings. The results show that four major factors significantly support environmental sustainability practices. Regulatory frameworks and internal organizational capabilities were also found to improve the effectiveness of sustainability strategies. Furthermore, companies that integrate environmental considerations into their core operations achieve stronger sustainability outcomes, consistent with the goals of the Saudi Green Initiative. The study provides practical recommendations for policymakers and business leaders to encourage sustainable practices, strengthen stakeholder engagement, and invest in green technologies. It also contributes to the literature on corporate sustainability in emerging economies.

 © 2026 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

Environmental sustainability, Saudi Green Initiative, Structural equation modeling, Corporate sustainability strategies, Green technologies

 Article history

Received 15 December 2025, Received in revised form 3 May 2026, Accepted 12 May 2026

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

Participation in this study was voluntary, and informed consent was obtained from all participants before completing the questionnaire. Respondents were informed that their participation was anonymous and that the collected data would be treated confidentially and used only for research purposes. No sensitive personal data was collected. 

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

Alkahtani ABH (2026). Saudi companies’ approaches to environmental sustainability in the context of the Saudi Green Initiative: An assessment of organizational commitment. International Journal of Advanced and Applied Sciences, 13(5): 145-156

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