International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 13, Issue 4 (April 2026), Pages: 194-202

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 Original Research Paper

Evaluating the social elements influencing the intention to adopt cryptocurrencies: An extension of the technology acceptance model

 Author(s): 

Adam Haroun Omer Khater 1, 2, *, Ibrahim Yagoub Ismail Osman 1, 2, Musa Salih Omer Mohammed 1, 2, Mohyee Eldin Mohammed Ibrahim Osman 1, 2, Omima Khalil Mohammed Ahmed 3

 Affiliation(s):

1College of Business, Jouf University, Sakaka, Saudi Arabia
2Faculty of Economics and Commercial Studies, Nyala University, Nyala, Sudan
3Applied College, University of Tabuk, Tabuk, Saudi Arabia

 Full text

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 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0001-5059-0262

 Digital Object Identifier (DOI)

 
https://doi.org/10.21833/ijaas.2026.04.019

 Abstract

This study examines the social factors that influence people’s intention to adopt cryptocurrencies in the Jouf region of Saudi Arabia. The research extends the Technology Acceptance Model by including awareness, trust, and financial literacy to develop a more comprehensive framework. The study investigates how perceived usefulness, perceived ease of use, awareness, trust, and financial literacy affect individuals’ intention to use cryptocurrencies. Data were collected through an online survey, and 219 responses were analyzed using SmartPLS 4 software. The results show that perceived usefulness, awareness, trust, and financial literacy significantly influence the intention to use cryptocurrencies. However, perceived ease of use does not have a significant effect on intention. These findings provide useful insights for cryptocurrency users, developers, policymakers, and regulators in Saudi Arabia by highlighting the role of social and cognitive factors in shaping cryptocurrency adoption behavior.

 © 2026 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

Social factors, Awareness, Trust, Financial literacy, Cryptocurrencies

 Article history

Received 2 October 2025, Received in revised form 4 March 2026, Accepted 22 April 2026

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations:

This study followed standard ethical guidelines for research involving human participants. Participation in the survey was voluntary, and informed consent was obtained from all respondents prior to data collection. Participants were assured of anonymity and confidentiality, and no personally identifiable information was collected. The data were used exclusively for academic research purposes. 

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

Khater AHO, Osman IYI, Mohammed MSO, Osman MEMI, and Ahmed OKM (2026). Evaluating the social elements influencing the intention to adopt cryptocurrencies: An extension of the technology acceptance model. International Journal of Advanced and Applied Sciences, 13(4): 194-202

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