International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 13, Issue 2 (February 2026), Pages: 144-155

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 Review Paper

Strategic management of the green industry concept for entrepreneurs in Thailand: A systematic literature review

 Author(s): 

 Thongphon Promsaka Na Sakolnakorn *

 Affiliation(s):

 Faculty of Management Science, Silpakorn University, Phetchaburi, Thailand

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0002-4994-8404

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2026.02.015

 Abstract

The purpose of this study is to evaluate the strengths, weaknesses, opportunities, and threats of Thai enterprises that implement the green industry concept and to examine appropriate strategic approaches for entrepreneurs who adopt these principles. This study uses documentary research and analyzes secondary data through descriptive analysis, content analysis, SWOT analysis, and the TOWS matrix. The findings indicate that Thai entrepreneurs have integrated green industry practices into their businesses, supported by government policies and incentives. However, they still face challenges, including strong market competition and high investment costs for green technologies. Therefore, strategic planning should focus on the effective use of local natural resources, responding to the increasing demand for sustainable products, building cooperation with governmental and private organizations, and applying cost-efficient green operations to reduce economic pressures on traditional industries. Furthermore, the Thai government should strengthen environmental regulations and provide tax incentives and financial support to businesses that adopt sustainable practices and green technologies.

 © 2026 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Strategy, Implementation, Management, Green industry, Sustainable

 Article history

 Received 24 October 2025, Received in revised form 7 February 2026, Accepted 11 February 2026

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Sakolnakorn TPN (2026). Strategic management of the green industry concept for entrepreneurs in Thailand: A systematic literature review. International Journal of Advanced and Applied Sciences, 13(2): 144-155

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 Figures

  Fig. 1 

 Tables

  Table 1 Table 2 Table 3 Table 4 

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