International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 13, Issue 2 (February 2026), Pages: 100-109

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 Original Research Paper

Determinants of repurchase intention in mobile shopping apps and the impact of demographic factors

 Author(s): 

 Jayanty Kuppusamy *, Chin Han Min

 Affiliation(s):

  Faculty of Business, Multimedia University, Melaka, Malaysia

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0003-4782-9441

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2026.02.011

 Abstract

The use of mobile shopping applications for purchasing products and services has increased significantly, especially during the COVID-19 pandemic when movement was restricted. Although prior studies have examined repurchase intention, research in this area remains limited, which motivated the present study. The objective of this study is to identify the factors that influence consumers’ repurchase intention when using mobile shopping applications. The factors examined include convenience, usability, mobile application quality, service quality, and trust. In addition, the study investigates the effects of demographic characteristics on repurchase intention and its determinants. The respondents were adults, and approximately 180 valid responses were collected using purposive sampling. Data were gathered through online questionnaires. The results indicate that convenience, usability, and service quality are significant determinants of repurchase intention in mobile shopping applications. Furthermore, user experience was found to support repurchase intention. Therefore, to encourage continued use of mobile shopping applications, retailers should focus on improving convenience, usability, and service quality, which can contribute to long-term business profitability and sustainability.

 © 2026 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Mobile shopping apps, Repurchase intention, Service quality, Usability, Consumer experience

 Article history

 Received 16 May 2025, Received in revised form 2 February 2026, Accepted 5 February 2026

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations:

This study involved the voluntary participation of adults aged 18 and above. Informed consent was obtained from all respondents prior to participation. The questionnaire was anonymous, and no personally identifiable information was collected. All data were kept confidential and used strictly for academic purposes. 

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Kuppusamy J and Min CH (2026). Determinants of repurchase intention in mobile shopping apps and the impact of demographic factors. International Journal of Advanced and Applied Sciences, 13(2): 100-109

  Permanent Link to this page

 Figures

  Fig. 1 

 Tables

  Table 1  Table 2   Table 3   Table 4   Table 5   Table 6 

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