International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 12, Issue 9 (September 2025), Pages: 90-99

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 Original Research Paper

Exploring the mediating effect of customer pressure and competitive pressure on the relationship between social entrepreneurship and competitive agility

 Author(s): 

 Firas Rifai *

 Affiliation(s):

 Department of Business Administration, Faculty of Business, Al-Zaytoonah University of Jordan, Amman, Jordan

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0001-8641-4121

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2025.09.008

 Abstract

Organizations operate in dynamic and unstable markets, facing pressures from clients to meet their demands and from competitors striving for greater market share. To succeed, organizations must exhibit agility and resilience. This study explores the mediating role of competitive and consumer pressures in the relationship between social entrepreneurship, comprising innovation, social impact, stakeholder engagement, resource mobilization, adaptability, and flexibility, and competitive agility. Using a quantitative approach, data were collected from 374 faculty and administrative staff members at Jordanian universities through a self-administered questionnaire. The findings indicate that social entrepreneurship positively influences competitive agility and that both competitive and consumer pressures mediate this relationship. These pressures drive organizations to explore social entrepreneurship opportunities, enhancing their ability to remain agile and resilient in volatile market conditions. This study contributes to the literature by examining the link between social entrepreneurship and competitive agility in academic institutions, emphasizing the mediating effects of competitor and consumer pressures.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Social entrepreneurship, Competitive agility, Consumer pressure, Competitive pressure, Academic institutions

 Article history

 Received 23 October 2024, Received in revised form 18 February 2025, Accepted 9 August 2025

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

The study was conducted in accordance with ethical research standards. Participation was voluntary, and informed consent was obtained from all respondents through an online consent prompt prior to completing the questionnaire. Respondents were assured of anonymity and confidentiality, and the collected data were used solely for academic purposes. No personal identifiers were recorded, and participants retained the right to withdraw at any stage.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Rifai F (2025). Exploring the mediating effect of customer pressure and competitive pressure on the relationship between social entrepreneurship and competitive agility. International Journal of Advanced and Applied Sciences, 12(9): 90-99

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 Figures

  Fig. 1  Fig. 2

 Tables

  Table 1  Table 2  Table 3  Table 4  Table 5  Table 6 

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