International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 12, Issue 8 (August 2025), Pages: 63-69

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 Original Research Paper

The role of artificial intelligence in managerial decision-making: Does emotional intelligence matter?

 Author(s): 

 Khaled Abdel Kader Alomari *, Rhma Omar Ahmad Hindawi

 Affiliation(s):

 Faculty of Business, Jadara University, Irbid, Jordan

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0003-3621-5540

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2025.08.006

 Abstract

This study aimed to explore the role of artificial intelligence (AI) in managerial decision-making, with emotional intelligence acting as a moderating factor, in the context of the Jordan Telecommunications Company (Orange). A quantitative research approach was employed. The sample consisted of managers, executive directors, and department heads within the company, with a total of 170 participants. Questionnaires were distributed to all participants, and 155 valid responses were received and analyzed. The findings revealed that AI dimensions significantly influenced managerial decision-making, with emotional intelligence serving as a mediator. However, emotional intelligence alone did not have a significant effect on managerial decision-making. Based on these results, the study recommends that managers and decision-makers at the Jordan Telecommunications Company utilize AI applications to process and analyze big data, enabling them to identify and address complex managerial challenges effectively.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Artificial intelligence, Managerial decision-making, Emotional intelligence, Big data, Telecommunications

 Article history

 Received 24 February 2025, Received in revised form 14 June 2025, Accepted 6 July 2025

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

The study was conducted in accordance with ethical research standards. Participation was voluntary, and informed consent was obtained from all respondents. No personally identifiable information was collected, and data were analyzed anonymously.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Alomari KAK and Hindawi ROA (2025). The role of artificial intelligence in managerial decision-making: Does emotional intelligence matter? International Journal of Advanced and Applied Sciences, 12(8): 63-69

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 Figures

  Fig. 1  Fig. 2  Fig. 3

 Tables

  Table 1  Table 2  Table 3  Table 4

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