International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 12, Issue 8 (August 2025), Pages: 53-62

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 Original Research Paper

Technology-driven business management: The impact of digitalization on operational strategies

 Author(s): 

 Joy N. Savellano *

 Affiliation(s):

 College of Management and Business Technology, Nueva Ecija University of Science and Technology, Cabanatuan City, Philippines

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0003-0468-8589

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2025.08.005

 Abstract

Digitalization has emerged as a significant driver of change in business operations, improving efficiency, financial performance, and customer engagement. This study investigates the effects of digital adoption on business strategies, with a focus on cashless transactions, digital marketing, automated inventory management, and online ordering systems. A descriptive research design was used, combining quantitative and qualitative methods to evaluate digital integration in selected businesses in Cabanatuan City, Gapan City, and San Jose City, Nueva Ecija, Philippines. The findings show that businesses with higher levels of digitalization achieved 20% faster service times, a 15% increase in customer numbers, and a 10% reduction in operational costs compared to those using traditional practices. Despite these benefits, challenges such as high initial investment, employee resistance, and the need for operational adjustments hinder full digital adoption. The study emphasizes the importance of technology-driven management and suggests that businesses prioritize cost-effective digital tools, workforce training, and data-based marketing strategies. It also calls for further research on the long-term effects of digital transformation across different industries.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Digital adoption, Business strategies, Operational efficiency, Customer engagement, Technology integration

 Article history

 Received 18 February 2025, Received in revised form 28 June 2025, Accepted 5 July 2025

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

This study complied with ethical research standards involving human participants. Informed consent was obtained from all participants before data collection. Participation was voluntary, and all responses were anonymized to ensure confidentiality.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Savellano JN (2025). Technology-driven business management: The impact of digitalization on operational strategies. International Journal of Advanced and Applied Sciences, 12(8): 53-62

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