Volume 12, Issue 7 (July 2025), Pages: 144-148

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 Original Research Paper

Analysis of the employability skills of graduating business administration students majoring in marketing in a region of the Philippines

 Author(s): 

 Maria Kristina C. Ortiz *

 Affiliation(s):

 College of Management, Northern Iloilo State University, Estancia, Philippines

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 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0003-2550-3475

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2025.07.014

 Abstract

This descriptive study investigates the employability skills of Business Administration graduates majoring in marketing from selected universities and colleges in Western Visayas, Philippines. Using a quantitative approach, data were collected from 150 students and analyzed based on their sex, age, civil status, and employability skills. The results show that adaptability skills were rated as effective by younger graduates (M = 3.25) and very effective by older graduates (M = 3.57), with male respondents scoring higher than females. Personal management skills were rated very effective by younger graduates (ages 18–23) with a mean score of 4.55, while older graduates rated them lower. The study finds that although graduates have basic employability skills, they lack strength in interpersonal and analytical thinking skills, which are important for employment. It recommends that universities strengthen their partnerships with industry to help students gain essential soft skills and create programs tailored to the needs of different age and gender groups. The findings highlight the important role of academic institutions in improving employability through focused skill development.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Employability skills, Business graduates, Adaptability, Personal management, Soft skills

 Article history

 Received 26 January 2025, Received in revised form 20 May 2025, Accepted 20 June 2025

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

The researcher obtained informed consent from all participants prior to data collection. Participation was voluntary, and respondents were assured of the anonymity and confidentiality of their responses. No personally identifiable information was collected, and all data were analyzed in aggregate form to maintain participant privacy.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Ortiz MKC (2025). Analysis of the employability skills of graduating business administration students majoring in marketing in a region of the Philippines. International Journal of Advanced and Applied Sciences, 12(7): 144-148

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