International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 12, Issue 6 (June 2025), Pages: 106-116

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 Original Research Paper

Influence of perceptual factors on preschool children's visual attention in flat panel display systems

 Author(s): 

 Yang Xiaoqing 1, 2, *, Jonathan Yong Chung Ee 1

 Affiliation(s):

  1Faculty of Engineering, Technology and Built Environment, UCSI University, Kuala Lumpur, Malaysia
  2Zhejiang Agriculture and Business College, Shaoxing, China

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0009-0004-7266-6060

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2025.06.010

 Abstract

This study investigates the influence of perceptual elements—including color schemes, graphic design, text readability, sound, and motion graphics—on the visual attention of preschool children using flat panel display systems. Adopting a quantitative approach, data were gathered through online questionnaires completed by parents and preschool educators. Structural equation modelling using SmartPLS 4 was employed to analyze the relationships among these variables. The results indicate that sound integration and motion graphics have the strongest positive effects on children’s visual attention, highlighting the importance of multisensory and dynamic features in maintaining engagement. Color schemes and graphic design also showed positive but smaller effects, while text readability had no significant impact. These findings underscore the value of incorporating auditory and animated elements in the design of educational tools for young children and suggest directions for future research on their application across various learning environments.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Visual attention, Preschool children, Motion graphics, Sound integration, Educational design

 Article history

 Received 29 September 2024, Received in revised form 18 April 2025, Accepted 26 May 2025

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

This study was conducted in accordance with the ethical standards outlined in the Declaration of Helsinki. Informed consent was obtained from all participants (parents and educators), and participation was voluntary. The privacy and confidentiality of all data were maintained. As the study involved observations through adult proxies and no direct child interaction, no formal ethics board approval was required; however, care was taken to ensure no harm or distress occurred during the process.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Xiaoqing Y and Ee JYC (2025). Influence of perceptual factors on preschool children's visual attention in flat panel display systems. International Journal of Advanced and Applied Sciences, 12(6): 106-116

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 Figures

 No Figure

 Tables

  Table 1  Table 2  Table 3  Table 4

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