Volume 12, Issue 6 (June 2025), Pages: 66-76
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Original Research Paper
Exploring the factors influencing the adoption of smart innovations: An integrated model of consumer behavior and purchase intention
Author(s):
Yasser Baeshen *
Affiliation(s):
Department of Marketing, Faculty of Economics and Administration, King Abdul Aziz University, Jeddah, Saudi Arabia
Full text
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* Corresponding Author.
Corresponding author's ORCID profile: https://orcid.org/0000-0001-5149-3157
Digital Object Identifier (DOI)
https://doi.org/10.21833/ijaas.2025.06.007
Abstract
The use of smart technology has become an important topic in research on the Internet of Things (IoT), where consumer acceptance plays a key role in market success. This study explores the factors that affect the adoption of smart technologies and how these factors influence consumers’ intentions to purchase. The research is based on the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), and Consumer Perceived Innovativeness (CPI), and it develops and tests an integrated framework. A quantitative survey was carried out with 101 participants, and the data were analyzed using structural equation modeling. The results show that perceived usefulness (PU), perceived ease of use (PEoU), compatibility, and consumer-perceived innovativeness increase the intention to purchase smart technologies, while perceived cost reduces this intention. Observability and trialability also have important indirect effects through PU and PEoU. This study adds to the existing research by presenting a comprehensive model for understanding consumer behavior in adopting smart technologies and offers practical recommendations for businesses to improve consumer engagement and adoption.
© 2025 The Authors. Published by IASE.
This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords
Smart technology, Consumer acceptance, Purchase intention, Innovation adoption, Technology acceptance
Article history
Received 27 November 2024, Received in revised form 26 April 2025, Accepted 25 May 2025
Acknowledgment
No Acknowledgment.
Compliance with ethical standards
Ethical considerations
This study was conducted in accordance with ethical standards. Participation in the survey was voluntary and anonymous. Informed consent was obtained from all participants prior to data collection..
Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Citation:
Baeshen Y (2025). Exploring the factors influencing the adoption of smart innovations: An integrated model of consumer behavior and purchase intention. International Journal of Advanced and Applied Sciences, 12(6): 66-76
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