International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 12, Issue 3 (March 2025), Pages: 119-130

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 Original Research Paper

Game-based and AI-driven engagement strategies to combat demotivation in foreign language learning

 Author(s): 

 Hanan A. Hatamleh 1, Omer Alsaadi 2, Bassam Alkhafaji 3, Mohamad A. S. Khasawneh 4, Mohammad A. Tashtoush 5, 6, *

 Affiliation(s):

 1Department of Basic Human Sciences, AL-Huson University College, AL-Balqa Applied University, Salt, Jordan
 2Department of Arabic Language and Literature, A'Sharqiyah University, Ibra, Oman
 3Department of Arabic Language and Literature, Sultan Qaboos University, Muscat, Oman
 4Special Education Department, King Khalid University, Abha, Saudi Arabia
 5Department of Basic Sciences, AL-Huson University College, AL-Balqa Applied University, Salt, Jordan
 6Faculty of Education and Arts, Sohar University, Sohar, Oman

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-2436-8155

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2025.03.013

 Abstract

Motivation plays a crucial role in foreign language learning, yet less attention has been given to demotivation and the factors that hinder learners' progress. This study investigates the demotivating factors in learning foreign language vocabulary and communication skills and examines the role of game-based learning and AI engagement techniques in reducing these challenges. A quantitative approach was adopted, utilizing an online survey with 927 foreign language undergraduate students. Statistical analysis identified key demotivating factors, including teachers’ influence, the learning environment, self-confidence, and limited learning resources, with teachers’ impact (external) and self-confidence (internal) emerging as the most significant. However, these factors can also serve as sources of motivation if effectively managed. The findings highlight how game-based learning and AI strategies can help enhance help-seeking, personalized learning, and feedback mechanisms while improving self-confidence and strengthening the role of teachers. The study concludes that technological systems are effective in reducing demotivation in foreign language learning and enhancing learners' engagement and performance.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Foreign language learning, Demotivation factors, Game-based learning, AI engagement, Self-confidence

 Article history

 Received 11 November 2024, Received in revised form 25 February 2025, Accepted 5 March 2025

 Acknowledgment

The authors extend their appreciation to the Deanship of Scientific Research at King Khalid University for funding this work through Large Research Groups under grant number (RGP.2/110/45).

 Compliance with ethical standards

 Ethical considerations

All procedures involving human participants were conducted in accordance with institutional ethical standards. Participation was voluntary, and informed consent was obtained.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Hatamleh HA, Alsaadi O, Alkhafaji B, Khasawneh MAS, and Tashtoush MA (2025). Game-based and AI-driven engagement strategies to combat demotivation in foreign language learning. International Journal of Advanced and Applied Sciences, 12(3): 119-130

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