International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 12, Issue 3 (March 2025), Pages: 91-100

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 Original Research Paper

Saudi citizens’ understanding of sustainability and its role in ensuring a better future

 Author(s): 

 Al. Beisani Al. Nabulsi Yousif *, Tayseer Said Zatar

 Affiliation(s):

 HRM Department, College of Business, University of Jeddah, Jeddah, Saudi Arabia

 Full text

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-8062-7222

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2025.03.010

 Abstract

This study aims to investigate how Saudi citizens perceive sustainability and their belief in its role in ensuring a better future for future generations. To achieve this, multiple dimensions were considered, including knowledge and attitude, perceptions of future generations, behavior toward sustainability, sources of sustainability information, and the role of government and policies. A quantitative research methodology was adopted, utilizing a questionnaire based on previous studies. The survey was distributed to a convenience sample of 385 Saudi citizens through online platforms and social media. The data were analyzed using the Statistical Package for the Social Sciences (SPSS). The findings indicate that Saudi citizens have a high level of awareness regarding sustainability and demonstrate a strong willingness to adopt sustainable practices to contribute to a sustainable society. This study is expected to provide insights into the level of public understanding of sustainability in Saudi Arabia and its perceived role in securing a better future for future generations. Additionally, the research contributes to existing literature by enhancing knowledge on social perceptions of sustainability and supporting efforts to promote broader social adoption and implementation of sustainable practices.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Sustainability awareness, Public perception, Sustainable behavior, Government policies, Social adoption

 Article history

 Received 19 October 2024, Received in revised form 2 February 2025, Accepted 23 February 2025

 Funding

This work was funded by the University of Jeddah, Jeddah, Saudi Arabia, under grant No. (UJ-24-SHR-20423-1). Therefore, the authors thank the University of Jeddah for its technical and financial support.

 Acknowledgment

No Acknowledgment.

 Compliance with ethical standards

 Ethical considerations

Informed consent was obtained from all participants. The study was conducted in accordance with institutional ethical guidelines.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Yousif ABAN and Zatar TS (2025). Saudi citizens’ understanding of sustainability and its role in ensuring a better future. International Journal of Advanced and Applied Sciences, 12(3): 91-100

 Permanent Link to this page

 Figures

 Fig. 1

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 

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