International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

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 Volume 12, Issue 11 (November 2025), Pages: 121-132

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 Original Research Paper

The role of social responsibility in enhancing social entrepreneurship: The mediating effect of big data analytics-based knowledge management

 Author(s): 

 Firas Rifai *

 Affiliation(s):

 Department of Business Administration, Faculty of Business, Al-Zaytoonah University of Jordan, Amman, Jordan

 Full text

    Full Text - PDF

 * Corresponding Author. 

   Corresponding author's ORCID profile:  https://orcid.org/0000-0001-8641-4121

 Digital Object Identifier (DOI)

  https://doi.org/10.21833/ijaas.2025.11.012

 Abstract

This study explores the mediating role of big data analytics (BDA)-based knowledge in the relationship between social responsibility (encompassing ethical behavior, environmental sustainability, social impact, stakeholder engagement, economic responsibility, collaboration, and partnerships) and social entrepreneurship within Jordan’s telecommunications sector during the 2023-2024 fiscal year. Using a quantitative approach, a self-administered questionnaire was distributed to a random sample of 150 managers across various organizational levels. The findings indicate that BDA significantly strengthens the link between social responsibility and social entrepreneurship, suggesting that data-driven insights enhance an organization’s ability to identify societal opportunities and foster entrepreneurial initiatives. The study underscores the importance of leveraging technology to align business strategies with social impact, offering practical implications for organizations seeking to define and implement their social responsibilities more effectively.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Social responsibility, Social entrepreneurship, Big data analytics, Organizational strategy, Stakeholder engagement

 Article history

 Received 24 December 2024, Received in revised form 6 April 2025, Accepted 21 October 2025

 Acknowledgment

No Acknowledgment. 

 Compliance with ethical standards

 Ethical considerations

This study was conducted in accordance with the ethical standards of research involving human participants. Participation was voluntary, and informed consent was obtained from all respondents. No identifying personal data were collected, and confidentiality and anonymity were assured throughout the study.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Rifai F (2025). The role of social responsibility in enhancing social entrepreneurship: The mediating effect of big data analytics-based knowledge management. International Journal of Advanced and Applied Sciences, 12(11): 121-132

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 Figures

  Fig. 1  Fig. 2

 Tables

  Table 1  Table 2  Table 3  Table 4  Table 5  Table 6  Table 7 

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