International Journal of Advanced and Applied Sciences

Int. j. adv. appl. sci.

EISSN: 2313-3724

Print ISSN: 2313-626X

Volume 4, Issue 7  (July 2017), Pages:  159-172

Title: Critical success factors influencing e-commerce adoption in SMEs: A review and model

Author(s):  Fatima Ajmal *, Norizan Mohd Yasin, Azah Anir Norman


Department of Information System, Faculty of Computer Science and Information Technology, University Malaya, Kuala Lumpur, Malaysia

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This paper attempts to identify and evaluate the success factors that influence e-commerce adoption in SMEs and develop a conceptual model based on identified factors. A detailed literature search covering the past 26 years has been conducted. This literature search results in finding a total of 32 critical success factors of e-commerce in SMEs that are divided into seven main categories, namely: technical, individual, implementation, environmental, security, privacy, and organization. This paper will list, discuss, analyse, and evaluate these e-commerce success factors and explains how it will allow business to integrate e-commerce in their businesses. 

© 2017 The Authors. Published by IASE.

This is an open access article under the CC BY-NC-ND license (

Keywords: E-commerce, Success factors, SMEs, Adoption model, Review

Article History: Received 16 February 2017, Received in revised form 27 April 2017, Accepted 23 May 2017

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Ajmal F, Yasin NM, Norman AA (2017). Critical success factors influencing e-commerce adoption in SMEs: A review and mode. International Journal of Advanced and Applied Sciences, 4(7): 159-172


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