International Journal of Advanced and Applied Sciences

Int. j. adv. appl. sci.

EISSN: 2313-3724

Print ISSN: 2313-626X

Volume 4, Issue 4  (April 2017), Pages:  96-109

Title: An empirical research on selecting the targeted suppliers and purchasing process of supermarket

Author(s):  Thanh-Tuyen Tran *


Scientific Research Office, Lac Hong University, Bien Hoa city, Dong Nai, Vietnam

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Retailing is a very special sector because it demonstrates the effectiveness of combined products and services to create business value. Moreover, this process is complicated, which may cause the problems in retailing and purchasing procedure. Thus, the purpose of this study is to integrate the Delphi method and fuzzy Analytic Hierarchical Process (AHP) to investigate the particular areas of purchasing process in Big C (Hanoi-Vietnam) which may require a high standard to select and investigate. The purchasing product, which is the brands instant coffee, is selected as the main focus during the research. The data was collected by experts of Big C supermarket, which first go through the Delphi method to choose criteria and sub-criteria for the AHP. After a long process of calculation based on AHP, we have chosen the final supplier according expert’s interview; Trung Nguyen is the most potential candidate to be the main supplier of instant coffee to Big C. The next priority should be Vina Café, NesCafe, Starbucks and G8 Coffee. By this paper, the researchers would contribute to the purchasing process of the supermarket, in general, and the special case of Big C a very modern model to apply, then to choose the right partner, not only for instant coffee industry but it can be applied for a lot of industries to the supermarkets. 

© 2017 The Authors. Published by IASE.

This is an open access article under the CC BY-NC-ND license (

Keywords: Big C Hanoi, Vietnam, Analytic hierarchical process, Expert, Supplier selecting

Article History: Received 3 November 2016, Received in revised form 3 March 2017, Accepted 10 March 2017

Digital Object Identifier:


Tran TT (2017). An empirical research on selecting the targeted suppliers and purchasing process of supermarket. International Journal of Advanced and Applied Sciences, 4(4): 96-109


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