International Journal of Advanced and Applied Sciences

Int. j. adv. appl. sci.

EISSN: 2313-3724

Print ISSN: 2313-626X

Volume 4, Issue 4  (April 2017), Pages:  110-117

Title: Factors affecting small and medium enterprises (SMEs) continuance intention to adopt e-commerce in Jordan

Author(s):  Lubna A. Hussein *, Ahmad Suhaimi Baharudin


School of Computer Sciences, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia

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E-Commerce plays important roles in developed and developing countries. Many SMEs in developing countries could benefit enormously from e-commerce for their business activities. Despite the availability of both broadband communication and multiple internet service providers (ISPs), the adoption rate is still very low as compared to other developing nations in the region. Data was collected from manufacturing SMEs in Jordan, using a survey method. A total of 210 data was obtained from respondents. Data was analyzed using Smart PLS 3. It was found that both relative advantages and IT competency have an impact on Jordan manufacturing SMEs continuance intention to adopt e-commerce. These findings could help SMEs, owner/managers of SMEs, to take necessary action to ensure that their organizations will continue to use e-commerce in their daily business activities. 

© 2017 The Authors. Published by IASE.

This is an open access article under the CC BY-NC-ND license (

Keywords: TOE framework, SMEs in Jordan, E-commerce continuance intention

Article History: Received 18 December 2016, Received in revised form 23 March 2017, Accepted 25 March 2017

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Hussein LA and Baharudin AS (2017). Factors affecting small and medium enterprises (SMEs) continuance intention to adopt e-commerce in Jordan. International Journal of Advanced and Applied Sciences, 4(4): 110-117


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