International journal of


EISSN: 2313-3724, Print ISSN:2313-626X

Frequency: 12

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 Volume 4, Issue 12 (December 2017), Pages: 16-20


 Original Research Paper

 Title: A holistic approach to CSR engagement in palm oil industry

 Author(s):  Azwan Abdullah 1, *, Siti Amaliya Mohd Radyi 1, Mohd Rafi Yaacob 1, Mohammad Ismail 1, Mohd Nazri Zakaria 1, Zulhamri Abdullah 2


 1Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa Kelantan, Malaysia
 2Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Sedang Selangor, Malaysia

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This study presents a holistic framework in CSR activities by plantation companies that operate internationally. CSR activities are the most powerful element to support the sustainability of plantation operations in the international arena while respecting the available environmental resources. Using qualitative methods, this study has successfully developed a holistic framework that benefits all parties involved in CSR activities, especially in the plantation sector. The findings were based on information provided by respondents through interviews and field work observation method. Indeed, the cooperation of all parties, such as employers, employees, communities and the authorities seek to strengthen CSR activities more effectively and holistically. 

 © 2017 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (

 Keywords: CSR, Engagement, Community

 Article History: Received 10 March 2017, Received in revised form 4 October 2017, Accepted 5 October 2017

 Digital Object Identifier:


 Abdullah A, Radyi SAM, Yaacob MR, Ismail M, Zakaria MN, and Abdullah Z (2017). A holistic approach to CSR engagement in palm oil industry. International Journal of Advanced and Applied Sciences, 4(12): 16-20

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