International Journal of Advanced and Applied Sciences

Int. j. adv. appl. sci.

EISSN: 2313-3724

Print ISSN: 2313-626X

Volume 3, Issue 9  (September 2016), Pages:  78-89

Title: A conceptual framework for effective organizational adoption of social technologies

Author(s):  Shaheen Khatoon *


College of Computer Science and Information Technology, Department of Information Science, King Faisal University, Al Ahsa, Saudi Arabia

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In this study by focusing on social network sites, wikis, microblogging, video sharing, among others, we identify perspective beneficial attributes of these technologies to support business activities in context of organizational operations and internal/external communication. Specifically, this study seeks to answer three questions: i) What organizational activities can be enhanced by using social technologies, ii) what business value an organization can gain and, iii) how to engage employee, customers and other external stockholders through use of these technologies. In doing so this study reviewed the existing literature in order to identify how organizations can take advantages of social technologies to facilitate their various business activities. Base on features identified from existing studies, a conceptual framework is proposed which includes various conceptual models for effectively adopting social technologies in different organizational activities. We believe this study will help organizations to identify potential business activities and to develop adequate strategies to deploy social technologies in workplace. 

© 2016 The Authors. Published by IASE.

This is an open access article under the CC BY-NC-ND license (

Keywords: Social Technologies, Social Networking, Social technologies in organizations, Employee Engagement, Customer Engagement, Stakeholders Engagement, Conceptual Framework

Article History: Received 20 May 2016, Received in revised form 28 August 2016, Accepted 22 September 2016

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Khatoon S (2016). A conceptual framework for effective organizational adoption of social technologies. International Journal of Advanced and Applied Sciences, 3(9): 78-89


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