
Volume 12, Issue 2 (February 2025), Pages: 220-229

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Original Research Paper
The impact of big data analytics on financial market integration and efficiency in Saudi Arabia
Author(s):
Taha Khairy Taha Ibrahim *
Affiliation(s):
Department of Accounting, Al-Jouf University, Sakakah, Saudi Arabia
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* Corresponding Author.
Corresponding author's ORCID profile: https://orcid.org/0009-0000-9188-9455
Digital Object Identifier (DOI)
https://doi.org/10.21833/ijaas.2025.02.024
Abstract
This study investigates the impact of Big Data Analytics (BDA) on market integration and efficiency in Saudi Arabia's financial sector. Using data from 182 participants in financial institutions, it examines key BDA dimensions—data volume, variety, velocity, accuracy, and analytical tools—and their effects on market performance. A structured survey and structural equation modeling (SEM) were used for data analysis. Findings highlight that data accuracy and advanced analytical tools significantly enhance market efficiency, while data volume and variety have a limited impact. The results emphasize prioritizing data quality and effective interpretation over quantity and diversity, with artificial intelligence (AI) playing a key role in decision-making and market efficiency. Despite regional and cross-sectional limitations, the study provides valuable insights for practitioners and policymakers. Future research should expand the scope and explore the long-term effects of BDA on financial markets.
© 2025 The Authors. Published by IASE.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords
Big data analytics, Market integration, Financial efficiency, Data accuracy, Artificial intelligence
Article history
Received 13 September 2024, Received in revised form 17 January 2025, Accepted 10 February 2025
Acknowledgment
This work was funded by the Deanship of Graduate Studies and Scientific Research at Jou University under grant No. (DGSSR-2023-03-02181).
Compliance with ethical standards
Ethical considerations
Informed consent was obtained from all participants, ensuring they were aware of the study’s purpose and their rights, including confidentiality.
Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Citation:
Ibrahim TKT (2025). The impact of big data analytics on financial market integration and efficiency in Saudi Arabia. International Journal of Advanced and Applied Sciences, 12(2): 220-229
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Figures
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