International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 10, Issue 7 (July 2023), Pages: 127-137

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 Original Research Paper

The moderating role of attitude-related variables in the link between personality characteristics and digital entrepreneurship desire: A study of Ha'il's efforts for competitive advantage in Saudi Arabia

 Author(s): 

 Sulaiman Abdullah Saif Alnasser Mohammed 1, *, Ataalah Mohmmed Al Qataan 2, Abdelhaleem Ataelmanan Abdelhalee 2, Moawia Abdelhadi Ahmed Farah 2

 Affiliation(s):

 1Department of Economic and Finance, College of Business Administration, University of Ha'il, Ha'il, Saudi Arabia
 2Department of Development Skills, University of Ha'il, Ha'il, Saudi Arabia

  Full Text - PDF          XML

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-7164-0668

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2023.07.014

 Abstract:

This research article aims to explore the influence of attitude-related variables on the relationship between personality traits and the inclination to participate in digital entrepreneurship, within the context of Ha'il's endeavors for competitive advantage in Saudi Arabia. In alignment with global trends, the emerging generation of Saudi entrepreneurs is increasingly reliant on technology for commercial operations. Consequently, digital entrepreneurship research has gained early attention, particularly in Ha'il, Saudi Arabia. The attitudes under examination comprise three components: behavioral, cognitive, and affective. We specifically targeted undergraduate students enrolled in the College of Business Administration at the University of Ha'il and distributed 241 questionnaires among them. Employing SMART PLS software for analysis, we discovered that personality traits significantly shape the interplay between attitudes and entrepreneurial intentions. This study's findings hold potential implications for understanding Ha'il's competitive advantages and aligning with Saudi Arabia's Vision 2030. Despite limitations in sample size and the use of electronic data collection, future research could delve into the drivers of digital entrepreneurial intention in Ha'il, as a strategic means to gain a competitive edge.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Digital entrepreneurship, Attitude-related variables, Personality characteristics, Ha'il, Competitive advantage

 Article History: Received 14 January 2023, Received in revised form 13 May 2023, Accepted 20 May 2023

 Acknowledgment 

This research has been funded by the Scientific Research Deanship at the University of Ha'il, Saudi Arabia through project number RD-21047.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Mohammed SASA, Al Qataan AM, Abdelhalee AA, and Farah MAA (2023). The moderating role of attitude-related variables in the link between personality characteristics and digital entrepreneurship desire: A study of Ha'il's efforts for competitive advantage in Saudi Arabia. International Journal of Advanced and Applied Sciences, 10(7): 127-137

 Permanent Link to this page

 Figures

 Fig. 1 

 Tables

 Table 1 Table 2 Table 3 

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