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EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 10, Issue 6 (June 2023), Pages: 17-27


 Original Research Paper

Investigating the effect of destination image on revisit intention through tourist satisfaction in Laguna Redang Island Resort, Terengganu


 Nur Akmal Rosli, Zaliha Zainuddin *, Mohd Yusoff Yusliza, Zikri Muhammad, Jumadil Saputra


 Faculty of Business, Economics, and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia

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 * Corresponding Author. 

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Tourism is a prominent and rapidly expanding sector that plays a pivotal role in driving global economic development. Extensive scholarly literature exists on the influence of destination image on tourists' future behavior, with a particular focus on coastal tourism destinations. However, there remains a scarcity of studies examining this research topic within the context of Malaysia. Consequently, this paper aims to address this gap by investigating the relationship between the destination image of Laguna Redang Island Resort, one of the most renowned resorts situated on Redang Island, Terengganu, and tourist satisfaction and revisitation intentions. To achieve this objective, a cross-sectional quantitative survey was conducted, gathering 361 valid responses from both local and international tourists who were residing at Laguna Redang. The collected data were subsequently analyzed using Smart PLS. The study's findings regarding the impact of the destination image are thoroughly discussed, alongside practical implications that pertain to destination management organizations. Significantly, this study contributes both theoretically and empirically to the body of knowledge surrounding destination image, enhancing our comprehension of its influence on revisitation intentions. Furthermore, it assists in guiding the management activities of Laguna Redang Island Resort, aiding in the reconstruction of the resort's image as a secure and desirable destination for all types of travelers.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (

 Keywords: Destination image, Revisit intention, Tourist satisfaction, Laguna Redang Island Resort, Coastal tourism

 Article History: Received 1 November 2022, Received in revised form 28 February 2023, Accepted 5 April 2023


This study was supported by the Private Partnership Research Grant from Universiti Malaysia Terengganu (VOT. No. 55301).

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.


 Rosli NA, Zainuddin Z, Yusliza MY, Muhammad Z, and Saputra J (2023). Investigating the effect of destination image on revisit intention through tourist satisfaction in Laguna Redang Island Resort, Terengganu. International Journal of Advanced and Applied Sciences, 10(6): 17-27

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