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 Volume 10, Issue 4 (April 2023), Pages: 207-213


 Original Research Paper

 Shipping containers converted into livable facilities for commercialization in Cebu, Philippines


 Lolita V. Velita 1, *, Ronald M. Galindo 2, Rosein A. Ancheta Jr. 3, Edgar U. Tibay 2


 1Department of Business Administration, College of Management and Entrepreneurship, Cebu Technological University, Cebu City, Philippines
 2Department of Mechanical and Aerospace Engineering, College of Engineering, Cebu Technological University, Cebu City, Philippines
 3Department of Civil Engineering, College of Engineering, Cebu Technological University, Cebu City, Philippines

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 * Corresponding Author. 

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In Cebu, Philippines during the pandemic, hospitals were full and would no longer accept patients, which led the researchers to make a study on shipping containers converted to hospitals, isolation, quarantine, and other livable facilities to address the problem. If another wave of the virus comes, the facility is already in place to accommodate patients. Numerous studies have been conducted about shipping containers on their functionality, performance, and quality but there is no study about its marketability to target markets. The study determined the marketability of shipping containers converted into livable facilities for commercialization based on the following objectives: i) the four Ps of marketing, ii) industry and competitor analysis, iii) challenges and opportunities, and, iv) to propose recommendations on developing the converted shipping containers into livable facilities. There were two hundred thirty-nine respondents. The study used the Statistical Package for the Social Sciences (SPSS) software for quantitative data and thematic analysis for qualitative data. The study found a high demand for shipping containers to be converted into livable facilities which could be a profitable business once commercialized.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (

 Keywords: COVID-19, Eco-friendly, 4Ps of marketing, Green building, Green product

 Article History: Received 21 September 2022, Received in revised form 5 January 2023, Accepted 6 February 2023


No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.


 Velita LV, Galindo RM, Ancheta Jr. RA, and Tibay EU (2023). Shipping containers converted into livable facilities for commercialization in Cebu, Philippines. International Journal of Advanced and Applied Sciences, 10(4): 207-213

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