International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 10, Issue 12 (December 2023), Pages: 161-171

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 Original Research Paper

A modeling of repurchase intention in Sharia hotels: An integrated model of price, location, religiosity, trust, and satisfaction

 Author(s): 

 Nur Rizqi Febriandika 1, *, Afifah Nur Millatina 2

 Affiliation(s):

 1Islamic Economic Law, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
 2Islamic Economics, Universitas Muhammadiyah Malang, Malang, Indonesia

 Full text

  Full Text - PDF

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-9063-6990

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2023.12.018

 Abstract

In the tourism sector, there is a growing interest in Sharia Tourism or Halal Tourism, which appeals to Muslim travelers. The halal industry presents a promising business opportunity, especially in Indonesia, where the majority of the population is Muslim. As the country with the highest number of Muslims globally, Indonesia significantly contributes to halal tourism's growth. The prevalence of biased views toward hotels has encouraged industry stakeholders to innovate and adopt concepts that align with societal values and norms. This research focuses on identifying factors that influence customers' decisions to return to Sharia-compliant hotels. The study, which is quantitative in nature, involved distributing an online questionnaire to 247 participants who have stayed in Islamic hotels. It employs structural equation modeling (SEM) to analyze the data. Key variables include price, location, religiosity, and trust as independent factors, with satisfaction serving as a mediator. Findings indicate a positive correlation between the variables of price, location, religiosity, trust, and both satisfaction and the intention to repurchase. Satisfaction emerged as the most significant factor in encouraging customers to return, with trust playing a crucial role in enhancing satisfaction.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Satisfaction, Religiosity, Trust, Sharia hotel, Repurchase intention

 Article history

 Received 26 July 2023, Received in revised form 4 December 2023, Accepted 5 December 2023

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Febriandika NR and Millatina AN (2023). A modeling of repurchase intention in Sharia hotels: An integrated model of price, location, religiosity, trust, and satisfaction. International Journal of Advanced and Applied Sciences, 10(12): 161-171

 Permanent Link to this page

 Figures

 Fig. 1 Fig. 2

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7

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