International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 9, Issue 4 (April 2022), Pages: 28-34

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 Original Research Paper

 Title: The modernization of future specialists' professional training in the field of advertising design in HEIs

 Author(s): Нalyna Bryukhanova 1, *, Cherniavskyi Kostiantyn 2, Iryna Udris 3, Alina Marchenko 4, Taisiia Bielofastova 5

 Affiliation(s):

 1Department of Journalism and Advertising, Kyiv National University of Trade and Economics, Kyiv, Ukraine
 2Department of Fine Arts and Restoration, National Academy of Fine Arts and Architecture, Kyiv, Ukraine
 3Department of Fine Arts, Kryvyi Rih State Pedagogical University, Kryvyi Rih, Ukraine
 4Department of Applied and Decorative Arts and Design, Kryvyi Rih State Pedagogical University, Kryvyi Rih, Ukraine
 5Department of Advertising and Public Relations, Borys Grinchenko Kyiv University, Kyiv, Ukraine

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-1664-8990

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2022.04.004

 Abstract:

The advertising design profession is becoming increasingly popular in various markets as employers recognize the importance of marketing in selling a product. The introduction of technology in higher education (HEIs) has contributed to the development of professional training programs for future specialists in the field of advertising design. This article aims to form recommendations for modernizing the professional training of future specialists in the field of advertising design in HEIs. The study proposed a comprehensive systematic and problem-oriented approach to the modernization and development of professional training programs for specialists in the field of advertising design. The abilities, types of knowledge of advertising designers, skills, and working styles of advertising design specialists are investigated using the examples of Germany, Italy, and Poland in the context of survey data of employers and design professionals regarding the lack, excess of the relevant type of competencies. The significance lies in refuting the thesis that professional training programs lag behind the needs of the labor market, and thus the need for modernization of HEIs education. It happens since countries differ in the characteristics of the design market, where there may be both a shortage and an excess of skills. 

 © 2022 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Advertising design, Professional training, Educational training program, Modernization of professional training

 Article History: Received 24 November 2021, Received in revised form 7 February 2022, Accepted 7 February 2022

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Bryukhanova H, Kostiantyn C, and Udris I et al. (2022). The modernization of future specialists' professional training in the field of advertising design in HEIs. International Journal of Advanced and Applied Sciences, 9(4): 28-34

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 Figures

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 Tables

 Table 1 Table 2 Table 3 Table 4   

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