International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 8, Issue 6 (June 2021), Pages: 88-93

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 Original Research Paper

 Title: Determinants of using the mobile payment to buy coffee among female college students in Saudi Arabia

 Author(s): A. Al-Marri 1, N. Aldossari 1, M. Al-Mahish 1, *, R. Brizmohun 2, M. AlKulaib 1, A. Alaulami 3

 Affiliation(s):

 1Department of Agribusiness and Consumer Science, College of Agriculture and Food Science, King Faisal University, Hofuf, Saudi Arabia
 2Faculty of Agriculture, University of Mauritius, Reduit, Mauritius
 3Department of Information Systems, College of Computer Science and Information Technology, King Faisal University, Hofuf, Saudi Arabia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-8143-1114

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2021.06.010

 Abstract:

This paper explores the use of mobile payment for the purchase of coffee by college students. Mobile payment is an attractive feature to many consumers. The consumption of coffee and the number of coffee shops have increased significantly in Saudi Arabia. Young female adolescents are frequent coffee shop visitors and also savvy technology users in Saudi Arabia. Therefore, this paper investigates the determinants influencing female university students’ adoption of mobile payment to purchase coffee using a logistic regression method. Research on the topic focused on “security” and “trust” issues as important pre-requisites for mobile payment adoption. However, this paper reveals a number of demographic variables that influence coffee purchases through mobile payment. The findings of this study concluded that marital status, safety, age, and monthly income are significant determinants of using mobile payment to purchase coffee. Price was an insignificant factor in students’ decisions regarding mobile payment adoption. The probabilities of using mobile payment increase as students get older. Also, single female students are more likely to use mobile payment compared to married students. This study recommends that multi-perspective and multi-level research is required as consumer mobile payment adoption is a complex phenomenon in the food and agricultural sector. 

 © 2021 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Coffee, Mobile payment, Logistic regression, Female students

 Article History: Received 10 December 2020, Received in revised form 26 February 2021, Accepted 27 February 2021

 Acknowledgment 

The authors would like to thank Victoria Tice for English editing and proofreading.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

  Al-Marri A, Aldossari N, and Al-Mahish M et al. (2021). Determinants of using the mobile payment to buy coffee among female college students in Saudi Arabia. International Journal of Advanced and Applied Sciences, 8(6): 88-93

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 Figures

 Fig. 1

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 

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