International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 8, Issue 10 (October 2021), Pages: 7-16

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 Original Research Paper

 Title: Towards a better understanding of socially responsible behavior among young Saudi Arabians: The case of energy saving

 Author(s): Haykel Tlili 1, *, Benayan Bani Alrasheedy 1, Hager Turki 2, Bassem Kahouli 1, 3

 Affiliation(s):

 1Community College, University of Ha’il, Ha’il, Saudi Arabia
 2Institute of Higher Commercial Studies, University of Carthage, Tunis, Tunisia
 3Higher Institute of Finance and Taxation, University of Sousse, Sousse, Tunisia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-9872-0561

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2021.10.002

 Abstract:

Energy consumption in Saudi Arabia is still almost three times the world average today, and the government is seeking to instill a culture of energy saving in the rising generation. Our research's main objective is to expose young people's explanatory attitude antecedents towards energy saving. Indeed, with reference to the current global context of dwindling resources, it is relevant to identify the levers of action to guide consumers towards socially responsible behavior. A quantitative study among 217 young Saudi Arabians and modeling structural equations highlighted the significant impact of subjective norms, cognitions resulting from awareness campaigns as well as the power of habits and the need to preserve comfort. This research has important implications for a country orienting its strategies towards greater social responsibility. 

 © 2021 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Energy-saving behavior, TPB, Attitude, Subjective norms, Habits, Cognition, Saudi Arabia

 Article History: Received 7 April 2021, Received in revised form 27 June 2021, Accepted 1 July 2021

 Acknowledgment 

This research has been funded by Scientific Research Deanship at the University of Ha’il–Saudi Arabia through project number RG-191319.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Tlili H, Alrasheedy BB, Turki H et al. (2021). Towards a better understanding of socially responsible behavior among young Saudi Arabians: The case of energy saving. International Journal of Advanced and Applied Sciences, 8(10): 7-16

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