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EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 7, Issue 8 (August 2020), Pages: 43-52


 Original Research Paper

 Title: Management of potential tourist development of municipalities in Russia

 Author(s): Olga V. Rogach 1, *, Elena V. Frolova 1, Tatyana M. Ryabova 1, Lyubov S. Morozova 2, Elena V. Litvinova 2


 1Department of Management and Administration, Russian State Social University, Moscow, Russia
 2Higher School of Business, Management and Law, Russian State University of Tourism and Services Studies (RGUTiS), Čerkizovo, Russia

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 * Corresponding Author. 

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This article presents the results of the analysis of the existing problems in the field of management of the tourist potential of Russian territories. The study allowed us to determine the main directions and "weak points" of municipalities in the development of tourist attractiveness of the territory. The purpose of the study is to analyze and identify key factors and resources of municipalities in terms of sustainable development of tourist attractiveness of the territory. The authors used a multi-stage stratified territorial random sample (306 municipalities). The survey was attended by heads of municipalities. The study showed that financial and infrastructure resources are given a dominant role by local authorities in the development of the tourism potential of municipalities. At the same time, their real “contribution” to solving the problems of increasing the tourist flow and improving the quality of tourist services is very low. The road network, public catering facilities, rooms, and other facilities that form the tourist potential of municipalities in Russia are in a critical state, which does not allow us to consider them as a driver for the development of domestic tourism. Among the problems of managing the development of the tourist potential of the Russian territories were identified: The lack of qualified personnel for the tourism sector, the lack of active image tourist positioning of the municipality (branding), there is a low level of awareness of potential consumers of tourist services. The general rating of problems is headed by such positions as a low level of solvency of the population and low level of business activity of local residents. As the priority tasks of managing the development of tourism potential of municipalities, the respondents noted the need to establish practices for organizing interaction between local authorities with business representatives, sponsors, patrons to attract resources for the development of tourist attractiveness of the municipality, the participation of the population in the promotion of tourist services through the use of media content. The respondents noted the need to involve volunteers and their communities in the formation and replication of tourist display objects, public and non-profit organizations, creative teams, and individual groups (farmers, craftsmen, etc.). The results of the study can be used in the international practice of developing the tourist attractiveness of small cities. 

 © 2020 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (

 Keywords: Tourism, Tourism potential, Tourist attraction, Resources of local communities, Municipal education

 Article History: Received 10 January 2020, Received in revised form 29 April 2020, Accepted 1 May 2020


This study was funded by RFBR according to the research project № 19-011-00565 (Interaction of key actors of local communities in order to increase the tourist attractiveness of Russian territories: Constraints, resources and development technologies).

 Compliance with ethical standards

 Conflict of interest: The authors declare that they have no conflict of interest.


 Rogach OV, Frolova EV, and Ryabova TM et al. (2020). Management of potential tourist development of municipalities in Russia. International Journal of Advanced and Applied Sciences, 7(8): 43-52

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