International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12

line decor
  
line decor

 Volume 7, Issue 11 (November 2020), Pages: 110-118

----------------------------------------------

 Original Research Paper

 Title: Traditional medicines from marine resources: Understanding the consumer’s knowledge and perceptions

 Author(s): Hayatul Safrah Salleh 1, 2, *, Wan Norhayati Mohamed 1, Nik Hazimah Nik Mat 1, Yusnita Yusof 1, Nurul Syamimi Samsuddin 1, Nurhanani Razali 3, Wan Izatul Asma Wan Talaat 2

 Affiliation(s):

 1Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia
 2Institute of Oceanography and Environment, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia
 3Naturalife Marketing Sdn. Bhd., Terengganu, Malaysia

  Full Text - PDF          XML

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-7275-0570

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2020.11.012

 Abstract:

Traditional medicine is an alternative medicine adopted by local communities using natural resources from plants and animals. This study aims to explore consumers’ knowledge and perceptions of the use of marine resources as traditional medicinal properties. The qualitative method of utilizing an in-depth face-to-face interview was used to gather the data from the respondents. The sample comprises communities from the East Coast of Peninsular Malaysia, including traditional practitioners, fishermen, villagers, and members of the public. Twenty-four marine resources have been identified as being used as traditional medicines, and most of the identified resources are effective in treating illnesses. The highest frequencies mentioned are seahorses that have been used as a traditional medicine to cure asthma. The knowledge and belief in the benefits of using marine resources as traditional medicine have been passed down from generation to generation, especially from older generations and traditional healers. These have contributed to the positive perception towards marine resources as a traditional medicine to cure illnesses, enhancement of sustainable livelihood, good health, and well-being among users. The results of this study are valuable and useful in developing more marine-based alternative medicines by using the scientific investigation to overcome health problems among Malaysians and also expected to help the government in documenting marine resources that can be used to treat illnesses. Since this study is limited only to the coastal areas in the East Coast of Peninsular Malaysia, future research should focus on other coastal areas of Malaysia for the purpose of discovering other potential marine resources being used as Traditional medicines. Furthermore, future research should also expand into quantitative research that might focus on a larger and wider population of traditional medicine users or potential customers. 

 © 2020 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Knowledge, Marine resources, Perception, Traditional medicine

 Article History: Received 10 April 2020, Received in revised form 7 July 2020, Accepted 8 July 2020

 Acknowledgment:

This research was funded by the Trans-Disciplinary Research Grant Scheme (TRGS) Vote No. 59421 from the Ministry of Higher Education, Malaysia, and partially supported by the Institute of Oceanography and Environment (INOS) HICoE, Grant Vot. 66928.

 Compliance with ethical standards

 Conflict of interest: The authors declare that they have no conflict of interest.

 Citation:

  Salleh HS, Mohamed WN, and Mat NHN et al. (2020). Traditional medicines from marine resources: Understanding the consumer’s knowledge and perceptions. International Journal of Advanced and Applied Sciences, 7(11): 110-118

 Permanent Link to this page

 Figures

 Fig. 1

 Tables

 Table 1 Table 2

----------------------------------------------

 References (39)

  1. Abdullah N, Borhanuddin B, Patah AEA, Abdullah MS, Dauni A, Kamaruddin MA, and Jamal R (2018). Utilization of complementary and alternative medicine in multiethnic population: The Malaysian cohort study. Journal of Evidence-Based Integrative Medicine, 23: 1-9. https://doi.org/10.1177/2515690X18765945   [Google Scholar] PMid:29651870 PMCid:PMC5922489
  2. Abdullahi AA (2011). Trends and challenges of traditional medicine in Africa. African Journal of Traditional, Complementary and Alternative Medicines, 8(5S): 115-123. https://doi.org/10.4314/ajtcam.v8i5S.5   [Google Scholar] PMid:22754064 PMCid:PMC3252714
  3. Adjei B (2013). Utilization of traditional herbal medicine and its role in health care delivery in Ghana: The case of Wassa Amenfi West District. Ph.D. Dissertation, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.   [Google Scholar]
  4. Ambrosioni E, Safar M, Degaute JP, Malin PL, MacMahon M, and Pujol DR (1998). Low-dose antihypertensive therapy with 1.5 mg sustained-release indapamide: Results of randomised double-blind controlled studies. Journal of Hypertension, 16(11): 1677-1684. https://doi.org/10.1097/00004872-199816110-00015   [Google Scholar] PMid:9856369
  5. Arya V, Thakur R, Kumar S, and Kumar S (2012). Consumer buying behaviour towards Ayurvedic medicines/products in Joginder nagar-A survey. Ayurpharm-International Journal of Ayurveda and Allied Sciences, 1: 60-64.   [Google Scholar]
  6. Awad A and Al-Shaye D (2014). Public awareness, patterns of use and attitudes toward natural health products in Kuwait: A cross-sectional survey. BMC Complementary and Alternative Medicine, 14: 105. https://doi.org/10.1186/1472-6882-14-105   [Google Scholar] PMid:24646341 PMCid:PMC3999934
  7. Aziz NAA, Ahmad MI, and Naim DM (2015). Molecular DNA identification of medicinal plants used by traditional healers in Malaysia. Genetics and Molecular Research, 14(4): 15937-15947. https://doi.org/10.4238/2015.December.7.5   [Google Scholar] PMid:26662385
  8. Dulvy NK, Sadovy Y, and Reynolds JD (2003). Extinction vulnerability in marine populations. Fish and Fisheries, 4(1): 25-64. https://doi.org/10.1046/j.1467-2979.2003.00105.x   [Google Scholar]
  9. Duraz AY and Khan SA (2011). Knowledge, attitudes and awareness of community pharmacists towards the use of herbal medicines in muscat region. Oman Medical Journal, 26(6): 451-453. https://doi.org/10.5001/omj.2011.115   [Google Scholar] PMid:22253959 PMCid:PMC3251205
  10. Ekor M (2014). The growing use of herbal medicines: Issues relating to adverse reactions and challenges in monitoring safety. Frontiers in Pharmacology, 4: 177. https://doi.org/10.3389/fphar.2013.00177   [Google Scholar] PMid:24454289 PMCid:PMC3887317
  11. Fahmy SA, Abdu S, and Abuelkhair M (2010). Pharmacists’ attitude, perceptions and knowledge towards the use of herbal products in Abu Dhabi, United Arab Emirates. Pharmacy Practice, 8(2): 109-115. https://doi.org/10.4321/S1886-36552010000200005   [Google Scholar]
  12. Gyasi R, Buor D, Adu-Gyamfi S, Adjei POW, and Amoah PA (2018). Sociocultural hegemony, gendered identity, and use of traditional and complementary medicine in Ghana. Women and Health, 58(5): 598-615. https://doi.org/10.1080/03630242.2017.1321608   [Google Scholar] PMid:28430032
  13. Gyasi RM, Asante F, Abass K, Yeboah JY, Adu-Gyamfi S, and Amoah PA (2016). Do health beliefs explain traditional medical therapies utilisation? Evidence from Ghana. Cogent Social Sciences, 2(1): 1209995. https://doi.org/10.1080/23311886.2016.1209995   [Google Scholar]
  14. Gyasi RM, Siaw LP, and Mensah CM (2015). Prevalence and pattern of traditional medical therapy utilisation in Kumasi metropolis and Sekyere south district, Ghana. Journal of Ethnopharmacology, 161: 138-146. https://doi.org/10.1016/j.jep.2014.12.004   [Google Scholar] PMid:25523371
  15. Habtom GK (2018). Perceptions and attitudes of modern and traditional medical practitioners about traditional medical practice in Eritrea. International Journal of Complementary and Alternative Medicine, 11(1): 6-19. https://doi.org/10.15406/ijcam.2018.11.00340   [Google Scholar]
  16. Haslan H, Suhaimi FH, and Das S (2015). Herbal supplements and hepatotoxicity: A short review. Natural Product Communications, 10(10): 1779-1784. https://doi.org/10.1177/1934578X1501001035   [Google Scholar]
  17. Hosseinzadeh S, Jafarikukhdan A, Hosseini A, and Armand R (2015). The application of medicinal plants in traditional and modern medicine: A review of Thymus vulgaris. International Journal of Clinical Medicine, 6(09): 635-642. https://doi.org/10.4236/ijcm.2015.69084   [Google Scholar]
  18. Hunt DP (2003). The concept of knowledge and how to measure it. Journal of Intellectual Capital, 4(1): 100-113. https://doi.org/10.1108/14691930310455414   [Google Scholar]
  19. Ibrahim Z (2009). Comparison of traditional medicine with modern medicine. Universiti Pendidikan Sultan Idris, Ridzuan, Malaysia: 1-24.   [Google Scholar]
  20. Islahudin F, Shahdan IA, and Mohamad-Samuri S (2017). Association between belief and attitude toward preference of complementary alternative medicine use. Patient Preference and Adherence, 11: 913-918. https://doi.org/10.2147/PPA.S132282   [Google Scholar] PMid:28546742 PMCid:PMC5436780
  21. Jamshed SQ, Khan MU, Ahmad A, and Elkalmi RM (2016). Knowledge, perceptions, and attitudes toward complementary and alternative medicines among pharmacy students of a Malaysian Public University. Journal of Pharmacy and Bioallied Sciences, 8(1): 34-38. https://doi.org/10.4103/0975-7406.171686   [Google Scholar] PMid:26957866 PMCid:PMC4766776
  22. Jha N, Bajracharya O, and Shankar PR (2013). Knowledge, attitude and practice towards medicines among school teachers in Lalitpur district, Nepal before and after an educational intervention. BMC Public Health, 13: 652. https://doi.org/10.1186/1471-2458-13-652   [Google Scholar] PMid:23849402 PMCid:PMC3744160
  23. Kew Y, Chia YL, Lai SM, Chong KY, Ho XL, Liew DW, and Selvarajah S (2015). Traditional and complementary medicine (TCM) among study population with cardiovascular risk; use and substitution for conventional medicine in Pahang, Malaysia. Medical Journal of Malaysia, 70(2): 86-92.   [Google Scholar]
  24. Khosravi A (2014). A review of customer knowledge management importance. Journal of Soft Computing and Decision Support Systems, 1(1): 45-52.   [Google Scholar]
  25. Kotler P (2012). Marketing management-A South Asian perspective. 14th Edition, Pearson, London, UK.   [Google Scholar]
  26. Lemonnier N, Zhou GB, Prasher B, Mukerji M, Chen Z, Brahmachari SK, and Sagner M (2017). Traditional knowledge-based medicine: A review of history, principles, and relevance in the present context of P4 systems medicine. Progress in Preventive Medicine, 2(7): e0011. https://doi.org/10.1097/pp9.0000000000000011   [Google Scholar]
  27. Maria S, Holmlund M, and Tanskanen N (2009). Consumer knowledge of functional foods. International Review of Retail, Distribution and Consumer Research, 19(2): 135-156. https://doi.org/10.1080/09593960903109469   [Google Scholar]
  28. Mngqundaniso N and Peltzer K (2008). Traditional healers and nurses: A qualitative study on their role on sexually transmitted infections including HIV and AIDS in Kwazulunatal, South Africa. African Journal of Traditional, Complementary and Alternative Medicines, 5(4): 380-386. https://doi.org/10.4314/ajtcam.v5i4.31293   [Google Scholar] PMid:20161960 PMCid:PMC2816575
  29. Nuhu A, Ukwubile CA, Ayeni EA, Zakariya AM, Namadina MM, and Ibrahim BA (2018). Perception of herbal medicine practice among students of tertiary institutions in northern, Nigeria. FUW Trends in Science and Technology Journal, 3(2B): 708–711.   [Google Scholar]
  30. Oshikoya KA, Oreagba IA, Ogunleye OO, Oluwa R, Senbanjo IO, and Olayemi SO (2013). Herbal medicines supplied by community pharmacies in Lagos, Nigeria: Pharmacists’ knowledge. Pharmacy Practice, 11(4): 219-227. https://doi.org/10.4321/S1886-36552013000400007   [Google Scholar] PMid:24367462 PMCid:PMC3869638
  31. Osuchukwu NC, Eko JE, Abia RP, and Ochei KC (2017). Use of herbal medicine among adult residents in Calabar Metropolis, Cross River State, Nigeria. Journal of Complementary and Alternative Medical Research, 2(3):1-14. https://doi.org/10.9734/JOCAMR/2017/31725   [Google Scholar]
  32. Rekha MB and Gokila K (2015). A study on consumer awareness, attitude and preference towards herbal cosmetic products with special reference to Coimbatore city. International Journal of Interdisciplinary and Multidisciplinary Studies, 2(4): 96-100.   [Google Scholar]
  33. Robbins SP and Judge TA (2013). Organizational behavior. 15th Edition, Pearson Education, London, UK.   [Google Scholar]
  34. Roy DP and Cornwell TB (2004). The effects of consumer knowledge on responses to event sponsorships. Psychology and Marketing, 21(3): 185-207. https://doi.org/10.1002/mar.20001   [Google Scholar]
  35. Sari EM, Nurilmala M, and Abdullah A (2018). Amino Acid profile and bioactive compounds of seahorse hippocampus comes. Jurnal Ilmu dan Teknologi Kelautan Tropis, 9(2): 605-617. https://doi.org/10.29244/jitkt.v9i2.19295   [Google Scholar]
  36. Son HM, Park EY, Kim DH, Kim E, Shin MS, and Kim TH (2015). Experiences with, perceptions of and attitudes towards traditional Korean medicine (TKM) in patients with chronic fatigue: A qualitative, one-on-one, in-depth interview study. BMJ Open, 5(9): e006178. https://doi.org/10.1136/bmjopen-2014-006178   [Google Scholar] PMid:26351179 PMCid:PMC4563217
  37. Suleiman AK (2014). Attitudes and beliefs of consumers of herbal medicines in Riyadh, Saudi Arabia. Journal of Community Medicine and Health Education, 4(2): 269-275.   [Google Scholar]
  38. WHO (2013). WHO traditional medicine strategy. World Health Organization, Geneva, Switzerland: 2014-2023.   [Google Scholar]
  39. Yuan H, Ma Q, Ye L, and Piao G (2016). The traditional medicine and modern medicine from natural products. Molecules, 21(5): 559-577. https://doi.org/10.3390/molecules21050559   [Google Scholar] PMid:27136524 PMCid:PMC6273146