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EISSN: 2313-3724, Print ISSN:2313-626X

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 Volume 6, Issue 6 (June 2019), Pages: 89-97


 Original Research Paper

 Title: Downstream factor of beef cattle company economic sustainability

 Author(s): Tanri Giling Rasyid *, Amrullah Tahangacca, Fatmawati Wardihan


 Social Economic Department, Faculty of Animal Science, Hasanuddin University, Makassar, Indonesia

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 * Corresponding Author. 

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The purpose of this study is to examine the index of each application aspect or dimension that is an indicator of the sustainability of beef cattle business in hopes of providing solutions for the beef cattle industry to increase production and income. This study uses a mixed method approach by collecting data through interviews and questionnaires. This research was conducted in one district in Indonesia. The results of the study show that there are several things that have become recommendations in this study in their efforts to maintain the sustainability of beef cattle business, namely. Aspects of the application of the marketing mix are still weak, so it needs to be well organized, especially for marketing and promotion and services. Also, product readiness must always be available in a certain amount for customer satisfaction to achieve economic benefits. In the management aspects of a professional organization, it is recommended that improvements be made in and need to complete deficiencies and also need restructuring and need to recruit experts and place them in accordance with their expertise. 

 © 2019 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (

 Keywords: Business sustainability, Beef cattle company, Marketing, Organization management, Legal aspect

 Article History: Received 24 September 2018, Received in revised form 15 February 2019, Accepted 1 April 2019


No Acknowledgement.

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.


 Rasyid TG, Tahangacca A, and Wardihan F (2019). Downstream factor of beef cattle company economic sustainability. International Journal of Advanced and Applied Sciences, 6(6): 89-97

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