International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

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 Volume 6, Issue 2 (February 2019), Pages: 65-74

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 Original Research Paper

 Title: Factors affecting the impulse shopping intention of Vietnamese people: An application case in Ho Chi Minh City

 Author(s): Thanh- Tuyen Tran *

 Affiliation(s):

 Scientific Research Office, Lac Hong University, No. 10 Huynh Van Nghe, Bien Hoa City, Dong Nai, Vietnam

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-9900-8592

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2019.02.010

 Abstract:

The main purpose of this study is investigating about Vietnam customer’s behavior in term of impulsiveness and all related factors that have influences on the main variable by searching and reading the various previous studies in the field of Retailing and Consumer Behavior. To be more specific, this research employed a quantitative approach to find out the impact of six factors Sale Promotion, Presence of Family and Friends, Emotion, Money Available, Merchandise Display and Festival Season by using some analysis tools including descriptive statistics, reliability, factor analysis, correlations, and multiple regressions. Based on the findings of this research, Money Available and Emotion are the dimensions that eliminated while Sale Promotion is the factor that stands the highest influence on the Impulse Buying Behavior of customers. In general, numerous dimensions both internal and external have been analyzed with the aim of helping the researcher figure out an evaluation and judgments towards Impulse Purchasing as well as contributing to the knowledge of the world in term of customer behaviors. Finally, yet importantly, some recommendations have shown to guide the retailer to enhance their sales and performances. 

 © 2019 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Impulse shopping, Purchasing, Supermarkets, Sales

 Article History: Received 2 September 2018, Received in revised form 18 December 2018, Accepted 20 December 2018

 Acknowledgement:

The author would like to thank Ms. Nguyen Huong Giang from School of Business, International University – Vietnam National University, HCMC for her editorial assistance.

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.

 Citation:

 Tran TT (2019). Factors affecting the impulse shopping intention of Vietnamese people: An application case in Ho Chi Minh City. International Journal of Advanced and Applied Sciences, 6(2): 65-74

 Permanent Link to this page

 Figures

 Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 

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