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EISSN: 2313-3724, Print ISSN:2313-626X

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 Volume 6, Issue 11 (November 2019), Pages: 11-20


 Original Research Paper

 Title: Exploring the internal factors affecting job satisfaction in the fast food industry in Malaysia

 Author(s): Anantha Raj A. Arokiasamy *


 School of Economics and Management, Xiamen University Malaysia, Sepang Selangor, Malaysia

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 * Corresponding Author. 

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The food industry in Malaysia is a fast growing industry. It keeps transforming due to the high demands of food and beverage products. In this industry, having talent, skillful and knowledgeable employees in a company is important. This means that the satisfaction of these talented employees is a priority in this industry. The purpose of this study was to investigate the internal factors affecting the job satisfaction of employees at fast food outlets in Malaysia. Twelve fast food outlets were targeted at Klang Valley, Kuala Lumpur, Malaysia. A quantitative study was conducted, and questionnaires were collected from 440 fast food employees. Data was collected using a structured questionnaire based on the Minnesota Job Satisfaction Questionnaire (MSQ). The collected data was analyzed by adopting mean scores, Pearson’s r correlation coefficient and multiple regression analysis. The study showed that internal factors like pay & benefits, fairness and promotion, working conditions, coworkers and communication significantly influenced employee job satisfaction in the fast food industry. The research provided a better understanding regarding the factors affecting job satisfaction in the fast food industry. The results can help managers to identify strategies to increase employee job satisfaction by increasing their motivation for the job performed thus leading to higher productivity and increased customer satisfaction. 

 © 2019 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (

 Keywords: Job satisfaction, Working conditions, Pay, Promotion, Fairness

 Article History: Received 7 April 2019, Received in revised form 22 August 2019, Accepted 23 August 2019


This work was funded by Xiamen University Malaysia Research Fund (Grant No. XMUMRF/2018-C2/ISEM/0002).

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.


 Arokiasamy ARA (2019). Exploring the internal factors affecting job satisfaction in the fast food industry in Malaysia. International Journal of Advanced and Applied Sciences, 6(11): 11-20

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