Evaluating the social elements influencing the intention to adopt cryptocurrencies: An extension of the technology acceptance model

Authors: Adam Haroun Omer Khater ^{1, 2,} *, Ibrahim Yagoub Ismail Osman ^{1, 2}, Musa Salih Omer Mohammed ^{1, 2}, Mohyee Eldin Mohammed Ibrahim Osman ^{1, 2}, Omima Khalil Mohammed Ahmed ³

Affiliations:

¹College of Business, Jouf University, Sakaka, Saudi Arabia
²Faculty of Economics and Commercial Studies, Nyala University, Nyala, Sudan
³Applied College, University of Tabuk, Tabuk, Saudi Arabia

Abstract

This study examines the social factors that influence people’s intention to adopt cryptocurrencies in the Jouf region of Saudi Arabia. The research extends the Technology Acceptance Model by including awareness, trust, and financial literacy to develop a more comprehensive framework. The study investigates how perceived usefulness, perceived ease of use, awareness, trust, and financial literacy affect individuals’ intention to use cryptocurrencies. Data were collected through an online survey, and 219 responses were analyzed using SmartPLS 4 software. The results show that perceived usefulness, awareness, trust, and financial literacy significantly influence the intention to use cryptocurrencies. However, perceived ease of use does not have a significant effect on intention. These findings provide useful insights for cryptocurrency users, developers, policymakers, and regulators in Saudi Arabia by highlighting the role of social and cognitive factors in shaping cryptocurrency adoption behavior.

Keywords

Social factors, Awareness, Trust, Financial literacy, Cryptocurrencies

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DOI

https://doi.org/10.21833/ijaas.2026.04.019

Citation (APA)

Khater, A. H. O., Osman, I. Y. I., Mohammed, M. S. O., Osman, M. E. M. I., & Ahmed, O. K. M. (2026). Evaluating the social elements influencing the intention to adopt cryptocurrencies: An extension of the technology acceptance model. International Journal of Advanced and Applied Sciences, 13(4), 194–202. https://doi.org/10.21833/ijaas.2026.04.019