Affiliations:
Faculty of Management Science, Silpakorn University, Phetchaburi, Thailand
The purpose of this study is to evaluate the strengths, weaknesses, opportunities, and threats of Thai enterprises that implement the green industry concept and to examine appropriate strategic approaches for entrepreneurs who adopt these principles. This study uses documentary research and analyzes secondary data through descriptive analysis, content analysis, SWOT analysis, and the TOWS matrix. The findings indicate that Thai entrepreneurs have integrated green industry practices into their businesses, supported by government policies and incentives. However, they still face challenges, including strong market competition and high investment costs for green technologies. Therefore, strategic planning should focus on the effective use of local natural resources, responding to the increasing demand for sustainable products, building cooperation with governmental and private organizations, and applying cost-efficient green operations to reduce economic pressures on traditional industries. Furthermore, the Thai government should strengthen environmental regulations and provide tax incentives and financial support to businesses that adopt sustainable practices and green technologies.
Strategy, Implementation, Management, Green industry, Sustainable
https://doi.org/10.21833/ijaas.2026.02.015
Sakolnakorn, T. P. N. (2026). Strategic management of the green industry concept for entrepreneurs in Thailand: A systematic literature review. International Journal of Advanced and Applied Sciences, 13(2), 144–155. https://doi.org/10.21833/ijaas.2026.02.015