Affiliations:
1Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand
2Faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi, Pathum Thani, Thailand
3College of Creative Industry, Srinakharinwirot University, Bangkok, Thailand
This study aimed to identify the key competencies of health tourism logistics service providers that influence the decision-making and satisfaction of elderly tourists. The research involved 400 elderly tourists who visited Bangkok and the central region of Thailand. Data were collected through a structured questionnaire designed to measure the service providers’ competencies in six areas: work-related skills, interpersonal skills, management abilities, personal attributes, leadership, and experience in elderly care. It also assessed the tourists’ satisfaction and their decision-making related to the services received. Structural Equation Modeling (SEM) was used for data analysis. The findings showed that the competencies of service providers had a significant impact on both the decision-making and satisfaction of elderly tourists. Additionally, decision-making played a mediating role, indirectly influencing satisfaction. One key contribution of this study is the development of a competency framework for health tourism logistics service providers tailored to the needs of elderly tourists in Thailand. The inclusion of the decision-making process as a factor influencing satisfaction is another important aspect. Overall, the study presents a comprehensive model for improving tourism services to better meet the needs of elderly tourists in the future.
Elderly tourists, Health tourism, Service providers, Decision-making, Tourist satisfaction
https://doi.org/10.21833/ijaas.2025.08.021
Onputtha, S., Iamsomboon, N., Rasadaraksa, M., & Li, L.-Y. (2025). Competencies of health tourism logistics service providers and their impact on elderly tourists’ decision-making and satisfaction: A structural equation modeling analysis. International Journal of Advanced and Applied Sciences, 12(8), 223–236. https://doi.org/10.21833/ijaas.2025.08.021