Affiliations:
Faculty of Business, Jadara University, Irbid, Jordan
This study aimed to explore the role of artificial intelligence (AI) in managerial decision-making, with emotional intelligence acting as a moderating factor, in the context of the Jordan Telecommunications Company (Orange). A quantitative research approach was employed. The sample consisted of managers, executive directors, and department heads within the company, with a total of 170 participants. Questionnaires were distributed to all participants, and 155 valid responses were received and analyzed. The findings revealed that AI dimensions significantly influenced managerial decision-making, with emotional intelligence serving as a mediator. However, emotional intelligence alone did not have a significant effect on managerial decision-making. Based on these results, the study recommends that managers and decision-makers at the Jordan Telecommunications Company utilize AI applications to process and analyze big data, enabling them to identify and address complex managerial challenges effectively.
Artificial intelligence, Managerial decision-making, Emotional intelligence, Big data, Telecommunications
https://doi.org/10.21833/ijaas.2025.08.006
Alomari, K. A. K., & Hindawi, R. O. A. (2025). The role of artificial intelligence in managerial decision-making: Does emotional intelligence matter? International Journal of Advanced and Applied Sciences, 12(8), 63–69. https://doi.org/10.21833/ijaas.2025.08.006