Technology-driven business management: The impact of digitalization on operational strategies

Authors: Joy N. Savellano *

Affiliations:

College of Management and Business Technology, Nueva Ecija University of Science and Technology, Cabanatuan City, Philippines

Abstract

Digitalization has emerged as a significant driver of change in business operations, improving efficiency, financial performance, and customer engagement. This study investigates the effects of digital adoption on business strategies, with a focus on cashless transactions, digital marketing, automated inventory management, and online ordering systems. A descriptive research design was used, combining quantitative and qualitative methods to evaluate digital integration in selected businesses in Cabanatuan City, Gapan City, and San Jose City, Nueva Ecija, Philippines. The findings show that businesses with higher levels of digitalization achieved 20% faster service times, a 15% increase in customer numbers, and a 10% reduction in operational costs compared to those using traditional practices. Despite these benefits, challenges such as high initial investment, employee resistance, and the need for operational adjustments hinder full digital adoption. The study emphasizes the importance of technology-driven management and suggests that businesses prioritize cost-effective digital tools, workforce training, and data-based marketing strategies. It also calls for further research on the long-term effects of digital transformation across different industries.

Keywords

Digital adoption, Business strategies, Operational efficiency, Customer engagement, Technology integration

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DOI

https://doi.org/10.21833/ijaas.2025.08.005

Citation (APA)

Savellano, J. N. (2025). Technology-driven business management: The impact of digitalization on operational strategies. International Journal of Advanced and Applied Sciences, 12(8), 53–62. https://doi.org/10.21833/ijaas.2025.08.005