Authors: Maria Kristina C. Ortiz *
Affiliations:
College of Management, Northern Iloilo State University, Estancia, Philippines
This descriptive study investigates the employability skills of Business Administration graduates majoring in marketing from selected universities and colleges in Western Visayas, Philippines. Using a quantitative approach, data were collected from 150 students and analyzed based on their sex, age, civil status, and employability skills. The results show that adaptability skills were rated as effective by younger graduates (M = 3.25) and very effective by older graduates (M = 3.57), with male respondents scoring higher than females. Personal management skills were rated very effective by younger graduates (ages 18–23) with a mean score of 4.55, while older graduates rated them lower. The study finds that although graduates have basic employability skills, they lack strength in interpersonal and analytical thinking skills, which are important for employment. It recommends that universities strengthen their partnerships with industry to help students gain essential soft skills and create programs tailored to the needs of different age and gender groups. The findings highlight the important role of academic institutions in improving employability through focused skill development.
Employability skills, Business graduates, Adaptability, Personal management, Soft skills
https://doi.org/10.21833/ijaas.2025.07.014
Ortiz, M. K. C. (2025). Analysis of the employability skills of graduating business administration students majoring in marketing in a region of the Philippines. International Journal of Advanced and Applied Sciences, 12(7), 144–148. https://doi.org/10.21833/ijaas.2025.07.014