Authors: Yang Xiaoqing 1, 2, *, Jonathan Yong Chung Ee 1
Affiliations:
1Faculty of Engineering, Technology and Built Environment, UCSI University, Kuala Lumpur, Malaysia
2Zhejiang Agriculture and Business College, Shaoxing, China
This study investigates the influence of perceptual elements—including color schemes, graphic design, text readability, sound, and motion graphics—on the visual attention of preschool children using flat panel display systems. Adopting a quantitative approach, data were gathered through online questionnaires completed by parents and preschool educators. Structural equation modelling using SmartPLS 4 was employed to analyze the relationships among these variables. The results indicate that sound integration and motion graphics have the strongest positive effects on children’s visual attention, highlighting the importance of multisensory and dynamic features in maintaining engagement. Color schemes and graphic design also showed positive but smaller effects, while text readability had no significant impact. These findings underscore the value of incorporating auditory and animated elements in the design of educational tools for young children and suggest directions for future research on their application across various learning environments.
Visual attention, Preschool children, Motion graphics, Sound integration, Educational design
https://doi.org/10.21833/ijaas.2025.06.010
Xiaoqing, Y., & Ee, J. Y. C. (2025). Influence of perceptual factors on preschool children's visual attention in flat panel display systems. International Journal of Advanced and Applied Sciences, 12(6), 106–116. https://doi.org/10.21833/ijaas.2025.06.010