Affiliations:
Department of Business Administration, Faculty of Business, Al-Zaytoonah University of Jordan, Amman, Jordan
This study explores the mediating role of big data analytics (BDA)-based knowledge in the relationship between social responsibility (encompassing ethical behavior, environmental sustainability, social impact, stakeholder engagement, economic responsibility, collaboration, and partnerships) and social entrepreneurship within Jordan’s telecommunications sector during the 2023-2024 fiscal year. Using a quantitative approach, a self-administered questionnaire was distributed to a random sample of 150 managers across various organizational levels. The findings indicate that BDA significantly strengthens the link between social responsibility and social entrepreneurship, suggesting that data-driven insights enhance an organization’s ability to identify societal opportunities and foster entrepreneurial initiatives. The study underscores the importance of leveraging technology to align business strategies with social impact, offering practical implications for organizations seeking to define and implement their social responsibilities more effectively.
Social responsibility, Social entrepreneurship, Big data analytics, Organizational strategy, Stakeholder engagement
https://doi.org/10.21833/ijaas.2025.11.012
Rifai, F. (2025). The role of social responsibility in enhancing social entrepreneurship: The mediating effect of big data analytics-based knowledge management. International Journal of Advanced and Applied Sciences, 12(11), 121–132. https://doi.org/10.21833/ijaas.2025.11.012